Fan favorite flavour to turn into obtainable in a whole lot extra UK shops
A FAMILY farm based mostly ice cream model has scooped up a brand new UK-wide itemizing for its quickest rising product, placing it in nearer attain of dessert followers all through the nation.
Mackie’s of Scotland’s Honeycomb flavour might be obtainable in as much as 245 Waitrose retailers from June, becoming a member of the agency’s extremely recognisable Conventional Actual Dairy ice cream within the grocery store’s freezers.
The deal, price an anticipated £500,000 in retail gross sales, follows final yr’s milestone UK-wide itemizing with Sainsbury’s which noticed the flavour, already available in Scotland, lengthen its attain considerably all through England and Wales.
This has seen gross sales for the product surge by greater than a 3rd within the final 12 months to turn into the model’s largest rising line.
To create the flavour, the Mackie’s staff hand-make honeycomb puff sweet in conventional copper pots, earlier than breaking it up and swirling the little molten items via its actual dairy ice cream, which is made utilizing milk and cream from the herd.
Lyndsay Mackay, Senior Nationwide Account Supervisor at Mackie’s of Scotland, has hailed the Waitrose deal as an extra milestone that may assist create new Mackie’s followers south of the border, in addition to pleasing many present followers who haven’t simply been in a position to get their fingers on Honeycomb till now.
She stated: “The success of our Conventional actual dairy ice cream over the previous three many years has been good. Our Scottish customers have lengthy been in a position to take pleasure in our big selection of unbelievable flavours, and we’re so enthusiastic about this new itemizing giving customers in England and Wales a possibility to find extra of Mackie’s.
“That change is now nicely underway. This Waitrose itemizing for honeycomb comes after final yr’s comparable itemizing with Sainsbury’s, making our Honeycomb simpler than ever for customers to get their fingers on it throughout Nice Britain.
“It’s no shock to us that with this elevated availability the flavour is absolutely taking off. It’s that second of luxurious and correct high quality at a worth level that we’re working very exhausting to maintain as inexpensive as doable.”
The itemizing comes as Mackie’s achieved its highest ever market share within the premium ice cream sector in England and Wales. Final yr, to realize this, the model noticed a rise of half 1,000,000 clients throughout England, Wales, and Northern Eire, including to its vital present share in Scotland, the place it occupies 21% of the premium take house ice cream market.
A serious contributing issue to this improve was the farm’s characteristic in BBC’s ‘Contained in the Manufacturing unit’ programme offered by Greg Wallace, the place the model’s course of of creating Honeycomb ice cream was seen by tens of millions of individuals.
This summer time Mackie’s is launching its largest ever advertising and marketing marketing campaign to drive penetration for the household model throughout the UK, which is able to embrace promoting throughout tv, digital channels, an on-pack promotion and in depth social media promotion.
Mackie’s is likely one of the UK’s prime ice cream manufacturers, with its 1 litre Conventional tub being the 4th best-selling premium ice cream product within the UK. Because the model grows, Mackie’s has gained a cache of awards within the course of, and nonetheless produces all its ice cream utilizing contemporary milk and cream from the dairy herd on the household farm in north east Scotland.
To search out out extra about Mackie’s, please go to: www.mackies.co.uk