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Crisp model hungry for development because it secures regional listings

A BRAND NEW Scottish crisp model created by a much-loved snack producer has formally hit the cabinets throughout the nation’s greatest supermarkets following a significant makeover.

Taylors Snacks can now be picked up within the likes of Tesco and Sainsbury’s, marking the primary time clients should purchase the newly launched crisp model, which has seen it substitute well-known Mackie’s crisps and popcorn.

Producing greater than 500,000 packets of crisps per week, the agency is hoping that its grocery store presence will proceed to drive its exponential development.

James Taylor, Managing Director at Taylors Snacks mentioned: “We’ve been on a journey previously yr, refining market perception and crafting a Taylors model that we’re all so happy with. We’re delighted a few of the nation’s main supermarkets have taken to the brand new look right away.

“By putting it on the snack aisles across the nation, we’re hoping that it permits new clients to fall in love with our produce, whereas conserving the crisps accessible to our long-standing clients.”

It’s the newest chapter within the Taylors Snacks story following the Taylor household’s buy of remaining shares in Mackie’s Crisps final yr from its three way partnership companions, the Mackie household.

The newly branded Taylors Snacks encompasses the identical well-liked crisps that was central to the success of Mackie’s Crisps however below the new-look Taylors model, reflecting the corporate’s new possession. Mackie’s of Scotland continues to provide Scotland’s hottest ice cream and chocolate from its Aberdeenshire farm.

From pickled onion to basic sea salt flavours, the much-loved crisps can even function in Morrisons, Asda and a variety of comfort shops throughout Scotland, with different key stockists and dates nonetheless to be named.

The spectacular itemizing information comes at an important chapter within the Taylors story, with the agency investing greater than £400,000 into TV, radio and digital out of house advertising and marketing over the subsequent six months, that includes on nationwide TV for the primary time.

James added: “Our foremost aim is to grow to be a family snack model throughout the entire of the UK – and with masses within the works at Taylors Snacks proper now, we really feel we’re heading in the right direction.

“To have the boldness of plenty of the massive retailers exhibits we’re in a powerful place at Taylors Snacks in the mean time and we will’t wait to proceed to develop our sensible model.”

The Perthshire-based three way partnership firm, based in 2009, was known as Mackie’s at Taypack, which mirrored the joint funding of each household companies.

The enterprise paired the main Mackie’s of Scotland model and retail experience with the manufacturing and potato rising experience from the Taylors’ former potato processing enterprise, Taypack. The Taylor household bought the remaining shares of the three way partnership in 2022.

Produced close to the fourth-generation Taylor farm, Taylors Snacks is ready to grow to be a number one Scottish snacks model with a continued dedication in direction of making prime quality, scrumptious crisps and snacks.

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