The DIAGEO Archive is ready to host a serious world archive convention this week in collaboration with The ICA Part on Enterprise Archives (SBA) in Scotland.
The convention will happen at Diageo’s multi-award profitable whisky expertise Johnnie Walker Princes Avenue, Edinburgh.
Over 120 enterprise archivists from internationally will come collectively to share greatest practices and modern approaches to how enterprise archives interact with their audiences.
This can discover the facility of storytelling and new methods of sharing the heritage behind their manufacturers and companies.
The Diageo world Archive situated in Menstrie is house to over 5,000 sq. metres of storage, the equal of 55 soccer pitches.
Christine McCafferty, Head of Archives and her group are liable for managing the historical past and heritage behind Diageo’s world-famous spirit manufacturers.
Christine will host the ICA-SBA annual convention at Johnnie Walker Princes Avenue this week, she stated: “It’s a nice honour to host this convention, we will’t wait to showcase the nice work we do at our respective Archives in Diageo and to listen to what our friends are doing around the globe.
“I can’t consider a greater place to host this than Johnnie Walker Princes Avenue, the place partaking storytelling and experiences is on the coronary heart of all the pieces we do.”
Enterprise archives play a significant function in understanding the heritage of manufacturers, shaping their identification and future, and offering proof of actions and achievements that inform companies as they current themselves in the present day and develop into the longer term.
The ICA Part on Enterprise Archives (SBA) goals to help the preservation and use of the archives of enterprise worldwide.
Alexander Bieri, Chairman of ICA‘s Part on Enterprise Archives, stated: “The SBA is the one physique which permits archivists to study greatest follow on a world stage.
It’s due to this fact of excellent significance to the archives of world companies who share distinctive challenges – we’re very grateful that Diageo will host us in 2023 at its lovely Johnnie Walker Expertise in Edinburgh.”
For extra info on the Diageo Archive or to take a 360 diploma digital tour, please go to: https://www.diageo.com/en/news-and-media/tales/2020/the-diageo-archive-becomes-virtua
