Mackie’s secures awards for sustainability and high new product
MACKIE’S of Scotland emerged because the double winner at a serious awards ceremony, touchdown accolades for its inexperienced innovation and the standard of a brand new in style ice cream flavour.
The family-owned agency was recognised on the North East Scotland Meals & Drink Awards, which noticed greater than 250 business professionals descend on The Chester Lodge in Aberdeen to have a good time the 36 corporations nominated throughout 12 classes.
Westertown Farm based mostly Mackie’s secured the Sustainability Award, in recognition for its innovation, mirrored most lately by the set up of certainly one of Europe’s best low carbon refrigeration methods, which now permits it to export much more renewable to the grid.
It additionally took house Finest New Product (Giant Enterprise) for its Strawberry Swirl, which makes use of fruit from Aberdeenshire’s Castleton Farm, with sauces created in-house by Mackie’s and folded by means of strawberry ice cream.
The awards had been delivered by Alternative North East in partnership with Aberdeenshire Council, and hosted by broadcaster and musician Dougie Vipond.
Pauline MacLeod, NPD Technologist at Mackie’s, which employs greater than 100 individuals within the north east of Scotland went as much as gather the Sustainability award on stage.
She mentioned: “Our all-encompassing sky to scoop ethos means sustainability has at all times been on the coronary heart of what we do, from our first wind turbine in 2005, to our photo voltaic farm 10 years later, and most lately with our unimaginable new refrigeration system.
“It’s such a privilege to win this award given how enterprising this sector and area is. I’m certain that our late founder, Maitland Mackie MBE, can be extremely proud that the crew is constant his unimaginable legacy.
“Personally, it was vastly satisfying and gratifying to see Strawberry Swirl recognised as finest new product, after the numerous months of analysis and improvement that went into making the product style and look its profitable finest.”
Fellow winners on the evening included Amity Fish Firm Ltd, Barra Berries, Burnside Brewery, Cabezon Beverage, CocoCaramel, Dean’s of Huntly, Farmlay Eggs, Singularity Sauce Co, Summerhouse Drinks Ltd and Vertegrow.
The awards sought to deliver the business collectively to have a good time achievements throughout product and market improvement, course of innovation and enterprise progress, sustainability and other people and abilities.
Talking on the awards dinner, Stanley Morrice MBE, Chair of Alternative North East’s Meals, Drink and Agriculture Board, mentioned: “This key sector continues to innovate and develop. That’s right down to your ambition and drive. You’re keen about your companies and merchandise, and you’re sensible and decided. You at all times look forward for brand spanking new alternatives, markets, and clients. You make this famously enterprising area a frontrunner in foods and drinks manufacturing.”
This summer time Mackie’s is launching its greatest ever advertising marketing campaign to drive penetration for the household model throughout the UK, which can embody promoting throughout tv, digital channels, an on-pack promotion and in depth social media promotion.
Mackie’s is among the UK’s high ice cream manufacturers, with its 1 litre Conventional tub being the 4th best-selling premium ice cream product within the UK. Because the model grows, Mackie’s has gained a cache of awards within the course of, and nonetheless produces all its ice cream utilizing contemporary milk and cream from the dairy herd on the household farm in north east Scotland.
To seek out out extra about Mackie’s, please go to: www.mackies.co.uk
To view its sustainability map, which illustrates every milestone on the household farm, please go to: https://www.mackies.co.uk/sustainability-map/