NEW illustrations launched by VisitScotland have captured the true depths of Scotland’s deepest lochs by evaluating them to iconic landmarks from throughout the globe.
The illustrations are launched forward of this yr’s Drowning Prevention Week (17-24 June).
Whereas Scotland’s lochs could seem calm on the floor, they’re filled with crevices, underwater currents, and sharp drops.
As a part of the marketing campaign, VisitScotland additionally teamed up with Water Security Scotland to present security pointers for these trying to discover Scotland’s blue areas this summer time.
As a result of “seeing is believing”, VisitScotland has determined to point out precisely how deep Scotland’s eleven deepest lochs plunge under the floor by evaluating them to iconic landmarks and constructions from throughout the globe.
For instance, Loch Morar within the Lochaber space of the Highlands is the deepest loch in Scotland.
At its deepest level, the loch reaches depths of round 1,020ft – deeper than many of the seabed off Scotland’s west coast.
That’s roughly equal to the peak of the UK’s tallest constructing, the Shard constructing in London (1,016ft), or 69 Nice White Sharks stacked nose-to-tail.
Vicki Miller, VisitScotland Director of Advertising & Digital mentioned: “Our analysis has proven the optimistic affect water can have on wellbeing and lately we’ve seen a rise in recognition of actions embracing this akin to wild swimming and paddleboarding.
“By this marketing campaign we wished to convey to life the majesty of those waters and present that whereas our lochs supply loads of alternatives, there’s a want to stay protected when having fun with them.”
“Thankfully, our lochs are residence to many unbelievable companies and operators who may help guests expertise the water safely and responsibly.”
All of the illustrations might be considered right here.