Go to Inverness Loch Ness CEO steps down

THE CEO of main Scots tourism enterprise enchancment district, Go to Inverness Loch Ness (VILN), is stepping down.

Michael Golding is leaving the place to take up a brand new function as CEO of the Affiliation of Scottish Customer Points of interest (ASVA).

A enterprise enchancment district is an space during which companies collaborate to realize constructive outcomes for native folks.

Underneath Michael’s management, VILN has elevated opt-in members by 43%, doubled the dimensions of its tea and gained nationwide and worldwide awards.

Michael will take up his new function as CEO of the Affiliation of Scottish Customer Points of interest (ASVA), during which he’ll substitute outgoing CEO Gordon Morrison, within the coming months.

VILN additionally grow to be the UK’s first carbon impartial enterprise enchancment district since he took up the function in 2019.

From 2022 to 2023, VILN invested 3.21 instances its levy earnings into the realm, offering profit to its membership of greater than 400 tourism companies and the vacation spot as an entire.

Moreover, the organisation has made strides in its motion on local weather change, producing and delivering its first Local weather Motion Plan in 2022-2023, adopted by the launch of a second version earlier this 12 months.

Michael will take up his new function as CEO of the Affiliation of Scottish Customer Points of interest (ASVA), during which he’ll substitute outgoing CEO Gordon Morrison, within the coming months.

Commenting on the announcement, Michael Golding stated: “It has been a privilege to steer Go to Inverness Loch Ness and symbolize the realm the place I grew up.

“It has really been a pleasure to work with so many inspiring folks in our native tourism business.

“I go away with Go to Inverness Loch Ness in a robust place for a brand new CEO to take the organisation ahead and guarantee a brilliant future for our iconic vacation spot.

“The Affiliation of Scottish Customer Points of interest (ASVA) is a nationally vital organisation, and I’ll proceed to symbolize companies from the realm.

“My intention now’s to ship the ASVA imaginative and prescient for Scottish sights to ship excellent experiences for every customer.”

VILN is now in search of its subsequent CEO, who can lead the organisation by means of an inspiring new marketing strategy and thru its renewal poll to 2029.

VILN grew to become the primary tourism enterprise enchancment district within the UK when it was established in 2014 and operates inside an outlined vacation spot that covers over 1,200 sq. miles, together with the Highland capital of Inverness and Loch Ness.

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