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IAM RoadSmart launches marketing campaign to scale back bike deaths

A ROAD security firm has partnered with different corporations to be able to make roads safer for motorcyclists.

IAM RoadSmart is launching a marketing campaign, in alliance with organisations throughout the trade, to make the roads safer for motorcyclists.

IAM RoadSmart CEO, Antony Kildare. (C) IAM RoadSmart

This comes with the tragic enhance of street accidents being the results of bikes.

CEO at IAM RoadSmart, Antony Kildare mentioned: “In some respects, the outlook for motorcycling within the UK is a optimistic one.

“Business development is at eight per cent, and bike use has elevated by 4 per cent in recent times.

Moreover, 3 million folks now maintain a full bike licence within the UK, with 1.4 million of them commonly taking to the street on two wheels.

“Of those riders, practically two-thirds use bikes for commuting or different sensible causes, whereas the neighborhood of those that trip for pleasure is as sturdy and as passionate as ever. 

“And but, for all of the positives of motorcycling, one tragic reality has remained a continuing – accidents and deaths.

“Bike riders account for one-in-five (20 per cent) of all deaths on UK roads, and regardless of solely representing 3 per cent of auto registrations, they’re additionally sadly concerned in practically 1-in-5 (18 per cent) of all collisions, and account for 13 per cent of all casualties.

“As a charity which has loved a protracted and proud relationship with British motorcyclists for the reason that introduction of the superior using check in 1976, and with the dedicated help of practically 34,000 members who belong to bike or bike and automobile teams, IAM RoadSmart is deeply saddened to learn these statistics 12 months after 12 months.

“This charge of collisions, casualties and deaths, fairly merely, must cease.

“Not solely have too many lives been misplaced for too lengthy, however the wide-ranging advantages of bikes – whether or not that be decrease emissions, diminished congestion, or extra economical prices, may quickly be in danger if the significance of motorcyclists continues to go unrecognised.

“Decided to drive change, alongside our accomplice, the NMC (Nationwide Motorcyclists Council), I lately attended a ministerial assembly with the Parliamentary Beneath Secretary of State on the Division for Transport, Richard Holden MP, the place Mr Holden acknowledged that there was ‘a lot that wanted to be learnt about motorcycling’.

“Inspired by Mr Holden’s receptiveness, I really feel optimistic that change on the important problem of motorbike security can lastly be made.

“This makes now the proper time for IAM RoadSmart to announce that, in partnership with eminent bike and transport trade our bodies, we’re calling on parliament to refocus on motorcyclist security to stop the disproportionate dangers that riders face on daily basis on our roads.

“As a part of this, we’re calling for:

  • a recognition of the advantages of bikes as a key step in the direction of decarbonisation, and to not apply a ‘one dimension matches all’ strategy to totally different street customers for phasing out fossil-fuelled autos,
  • help make developments in security gear extra accessible, by taking VAT off life-saving PPE (Private Protecting Gear), comparable to air jackets, just like what has already been finished with helmets,
  • extra work in serving to enhance using expertise, and to foster a tradition of security and worker wellbeing for individuals who trip for work.

We’re calling for change, however extra importantly, we’re calling for recognition. Perhaps then, we’ll lastly see a society the place all street customers, together with motorcyclists, can safely and sustainably use the highways collectively.

We’re proud to face with our trade companions in calling for recognition for riders:

  • Nationwide Motorcyclists Council (NMC)
  • DocBike
  • Helite
  • Psychological Well being Motorcycle
  • BikeTrac
  • North Coast 500.”