Johnnie Walker Princes Road wins world journey award

JOHNNIE Walker Princes Road has been named the World’s Main Spirit Expertise by the World Journey Awards (WTA).

The customer expertise for the world’s quantity one-selling Scotch whisky, which opened its doorways in September 2021, is one in all Scotland’s main points of interest for worldwide and native guests.

It was created as a part of Diageo’s £185m funding in Scotch whisky experiences, that was designed to place Scotch and Scotland on the forefront of worldwide food and drinks tourism.

Since opening, the expertise has welcomed over 700,000 guests with friends from 131 nations internationally, with story-telling and technological design personalising the tour per visitor.

Johnnie Walker Princes Road gained the World’s Main Spirit Expertise.

It then takes them on an journey by the Scotch’s 200-year-old historical past, difficult pre-conceived concepts of how whisky ought to be loved.

Alongside this accolade, the venue has secured a number of different worldwide awards this 12 months together with: Europe’s Main Spirit Tourism Expertise at The World Journey Awards in October; Rework Journal’s Greatest Model Expertise in Europe, and Customer Attraction of the 12 months as a part of Whisky Journal’s Icons of Whisky programme.

Positioned within the coronary heart of Edinburgh, Johnnie Walker Princes Road affords numerous experiences throughout its eight-floors, with guided tastings and excursions, plus a retail space full with a Fill Your Personal station.

Rob Maxwell, Head of Johnnie Walker Princes Road, stated: “Everybody related to Johnnie Walker Princes Road is enormously happy with this award.

“Once we got down to create Johnnie Walker Princes Road, we had the ambition of placing Scotland on the forefront of worldwide food and drinks tourism, and this award is recognition that we have now made nice strides in the direction of that ambition.

“We are actually centered on the long run and constructing on this award to make Johnnie Walker, Scotch whisky and Scotland much more profitable.”

Malcolm Roughead, Chief Government of VisitScotland, stated: “Congratulations to Johnnie Walker Princes Road.

“This achievement recognises the funding and time that has been put in by Diageo and the staff at Johnnie Walker Princes Road to create a very world-class customer expertise.

“Analysis continues to point out guests love to attach with the individuals and locations related to our iconic food and drinks.

“Whisky has enormous worldwide attraction, and this award confirms the vital function it performs within the Scottish tourism expertise.”

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