A SCOTS racecourse has been named because the Champion Racecourse on the twelfth annual Racecourse Affiliation (RCA) Showcase Awards.
Musselburgh racecourse in East Lothian picked up three particular person awards enroute to being named as the general Champion for 2023 – the Racing Publish Readers’ Award and the Advertising and Meals & Beverage awards.
The Racing Publish Readers’ Award requested the racing public to appoint their favorite racecourse primarily based on raceday expertise, customer support and worth for cash.
Musselburgh scored the very best common throughout these metrics and polled nearly 20% of the general votes.
The racecourse’s continued drive for excellence in Meals & Beverage was evident within the Pinkie’s Deli, a Style of Scotland’s Larder initiative.
A transfer to extra a locally-sourced and evidence-based menu was a convincing success with racegoers, with the racecourse seen as best-in-class all through British racing for its incredible food and drinks choices.
As a extremely profitable one-off occasion in 2019, the Corgi Derby returned to Musselburgh and this time was integral to a marketing campaign which received the Advertising class.
Musselburgh’s use of information to focus on particular demographics and tailor the messaging, ticket packages and raceday expertise was deemed best-in-class by the judges.
The East Lothian racecourse was additionally a finalist in two different classes on the night time, with the judges calling it a racecourse working to the very best requirements on a number of fronts.
Musselburgh Racecourse Common Supervisor Invoice Farnsworth stated: “Musselburgh’s joins a small group of eight illustrious Showcase Champions.
“It actually felt as if all the opposite racecourses represented on the Awards have been significantly happy that Musselburgh had received.
“I’m extremely happy with the crew right here at Musselburgh who’ve proven unbelievable resilience over the previous few years and have been resolute of their dedication to the racecourse and to placing on a incredible expertise for our prospects and individuals.
“The workers at Musselburgh by no means stand nonetheless and are completely dedicated to creating certain all our guests have the absolute best ‘Musselburgh’ expertise.
“To ship on so many ranges with restricted assets is a really incredible achievement and we will all be extraordinarily happy with what Musselburgh has achieved.”
The gala occasion, held at Aintree Racecourse, was offered by the RCA and partnered by Nice British Racing, Racing Collectively, the Racing Basis and Racing Publish.
Alongside Musselburgh’s three award wins and Champion crown, it was a incredible night time for Scottish Racing as an entire with wins for Hamilton Park, Perth and Ayr.
Kelso additionally obtained a Extremely Counseled accolade from the unbiased judging panel.
RCA Chairman Wilf Walsh stated: “Our class of 2023 represents a variety of racecourses working on the highest stage of their respective fields.
“I’m inspired by the degrees of innovation proven as we glance to draw and retain racegoers.
“Musselburgh Racecourse are worthy Champions and be a part of our esteemed Showcase checklist.
“With 5 Finalist nominations and three victories, there might be little doubt this can be a racecourse crew that deeply cares about their prospects, individuals and place inside the area people.”
