SCOTLAND’S solely Scotch whisky cream liqueur model Magnum has introduced its first export deal within the United States.
Following two years of planning and negotiation, Magnum is now delivery to round 250 retailers throughout the states of Minnesota and Tennessee.
The model is now the one single scotch malt whisky cream liqueur out there within the US that’s completely crafted and bottled in Scotland.
Talks are already underway to increase Magnum’s distribution to different components of the US in 2024, together with the states of Georgia and Texas.
Magnum has teamed up with New York-based importer MHW to move its product from Scotland throughout the Atlantic and supply nationwide distribution.
Magnum can also be collaborating carefully with Tennessee-based importer Brio Manufacturers on focused state distribution for the model.
Magnum is contained in a novel, chrome steel flask, which is designed to be reusable and recyclable.
It additionally retains the liqueur chilled on the optimum temperature, with out the necessity for ice.
Edinburgh-based Hemisphere Manufacturers is the worldwide model agent for Magnum and manages the model from manufacturing planning via to the technique for market entry.
Commenting on Magnum’s success within the United States and future international development ambitions for the model, Magnum Director, Lee Schofield, stated:
“This can be a actually important milestone for our actually Scottish model.
“Magnum is now the one single scotch malt whisky cream liqueur out there within the US that’s completely crafted and bottled in Scotland.
“Our technique is to introduce Magnum to globally important ‘cream’ liqueur class markets, together with Canada, South Africa and the United States.
“The US is the most important cream liqueur market, sustaining round 1 / 4 of the world’s consumption, so there’s nice potential to widen our distribution throughout the nation.
“We’re eager to determine Magnum in our launch states of Minnesota and Tennessee via 2023 and early 2024.
“From there, we plan to increase throughout Texas and Georgia.”
Commenting on the challenges of getting Magnum to market within the US, Lee added:
“From begin to end, it took the most effective a part of two years to get Magnum into the US.
“It’s an arduous course of, from registration of the trademark, system and certificates of label approval, to market analysis and discovering our means across the distinctive US three-tier alcohol and distribution system.
“We wanted to seek out an importer and distributor, in addition to handle an efficient path to market. Price and energy is substantial even earlier than the model hits the cabinets.
“Within the UK we’re free to promote immediately via a wide range of commerce channels. The three-tier system within the US prevents this.
“Every US state has its personal legislative, buying and selling, retailing and advertising and marketing atmosphere.
“Our enterprise is generally worldwide, so we learnt from our expertise of researching and processing market entry, in addition to from assist and suggestions from our US importer.”
Lee continued: “With our new cream manufacturing facility in Scotland, engineered solely for Magnum, we’re capable of scale up as required.
“Innovation may be very a lot on our agenda, however at all times with provenance, premium components and packaging sustainability in our DNA.
“At Magnum our imaginative and prescient is uncompromising and our ambition is easy – to craft a radical, premium cream liqueur, one which incorporates the best single malt Scotch whisky and solely single malt.”
