Scotland Loves Native Reward Card nears £15 million milestone because it unveils festive marketing campaign

The Scotland Loves Native Reward Card has supplied up the possibility for one fortunate Scot to land £1,000 to spend within the run as much as Christmas.

The Win Your Dream Christmas marketing campaign was launched because the initiative nears a milestone of £15 million loaded onto the playing cards, with over £640,000 of playing cards bought in 2023 to this point.

Entrants within the Win Your Dream Christmas marketing campaign are requested ‘what’s your dream Christmas’ for an opportunity to win the present card for his or her chosen Scottish area.

Scotland Loves Local sticker on a window
Scotland Loves Native Reward Card sticker in a store in Aberdeenshire.

The Scotland Loves Native Reward Card is an extension of the broader Scotland Loves Native marketing campaign, spearheaded by Scotland’s Cities Partnership (STP) and delivered by Miconex.

The present playing cards could be redeemed with all kinds and sizes of native companies, protecting spend locked into native communities in Scotland. 

Of the £640,000 of Scotland Loves Native Reward Playing cards bought in 2023, 50% of gross sales are from company organisations utilizing the playing cards for workers, shopper and volunteer rewards, incentives and help.

The £15 million determine consists of the distribution of Native Authority Covid-19 Financial Restoration (LACER) funding.

Kimberley Guthrie, Interim Chief Officer at Scotland’s Cities Partnership, stated: “Probably the greatest presents we can provide our communities this festive season is selecting native.

“The Scotland Loves Native Reward Card is a unbelievable approach through which individuals, companies and organisations of all types can try this.

“Locking cash into their space’s financial system, defending jobs and companies whereas sampling among the better of what their area has to supply. Everybody wins.”

Because the Win Your Dream Christmas marketing campaign launches, Miconex has launched new knowledge exhibiting that help for native in Scotland stays robust.

96% of Scots are eager to help native companies this Christmas with 87% saying they help native companies to assist preserve them open, and 89% plan to purchase a minimum of one present card this Christmas.

There’s additionally a fear about learn how to pay for Christmas too with 72% of individuals saying the price of dwelling is a priority for them forward of the festive season.

Colin Munro, the managing director of Miconex stated: “Our analysis confirmed a powerful understanding of the necessity to store native and the influence that it has.

“Nearly all of respondents stated that procuring native gives a greater expertise.

“Folks need to purchase and obtain present playing cards and Scotland Loves Native Reward Playing cards supply each alternative and help for native.

“With the price of dwelling nonetheless a priority, our Win Your Dream Christmas competitors is an opportunity for individuals to have a fear free Christmas.

“The winner can choose a Scotland Loves Native Reward Card for his or her nearest city, metropolis or area in Scotland and revel in Christmas as they want with these they love.”

The Win Your Dream Christmas closes on the eighth December and could be entered free at: