A BRAND new Scots crisp model has formally hit the cabinets throughout the nation’s largest supermarkets following a significant makeover.
Taylors Snacks can now be picked up within the likes of Tesco and Sainsbury’s, marking the primary time prospects should buy the newly launched crisp model, which has seen it substitute well-known Mackie’s crisps and popcorn.
Producing greater than 500,000 packets of crisps per week, the agency is hoping that its grocery store presence will proceed to drive its exponential progress.
James Taylor, Managing Director at Taylors Snacks mentioned: “We’ve been on a journey previously 12 months, refining market perception and crafting a Taylors model that we’re all so pleased with.
“We’re delighted among the nation’s main supermarkets have taken to the brand new look right away.
“By putting it on the snack aisles across the nation, we’re hoping that it permits new prospects to fall in love with our produce, whereas maintaining the crisps accessible to our long-standing prospects.”
It’s the newest chapter within the Taylors Snacks story following the Taylor household’s buy of remaining shares in Mackie’s Crisps final 12 months from its three way partnership companions, the Mackie household.
The newly branded Taylors Snacks encompasses the identical well-liked crisps that was central to the success of Mackie’s Crisps however below the new-look Taylors model, reflecting the corporate’s new possession.
Mackie’s of Scotland continues to supply Scotland’s hottest ice cream and chocolate from its Aberdeenshire farm.
Quite a lot of flavours of the crisps will even function in Morrisons, Asda and a variety of comfort shops throughout Scotland, with different key stockists and dates nonetheless to be named.
The information comes at an important chapter within the Taylors story, with the agency investing greater than £400,000 into TV, radio and digital out of residence advertising over the following six months, that includes on nationwide TV for the primary time.
James added: “Our primary purpose is to grow to be a family snack model throughout the entire of the UK – and with masses within the works at Taylors Snacks proper now, we really feel we’re heading in the right direction.
“To have the arrogance of numerous the massive retailers reveals we’re in a robust place at Taylors Snacks in the intervening time and we will’t wait to proceed to develop our good model.”
The Perthshire-based three way partnership firm, based in 2009, was known as Mackie’s at Taypack, which mirrored the joint funding of each household companies.
The enterprise paired the main Mackie’s of Scotland model and retail experience with the manufacturing and potato rising experience from the Taylors’ former potato processing enterprise, Taypack.
The Taylor household bought the remaining shares of the three way partnership in 2022.