AN EDINBURGH-BASED enterprise is aiming to have the must-have Christmas reward of 2023 following a rousing success final 12 months.
Voxblock, the screen-free and wifi-free audiobook, was based by Rebecca Lundgren and Tom Williams in 2022, and is hoping to shake the market up this Christmas.
The enterprise, which noticed gross sales improve by a large 477% final festive interval, has just lately employed two new folks to broaden in preparation for Christmas 2023.
Since final Christmas, they’ve skilled a constant development in month-to-month gross sales, leading to a trebling of gross sales because the begin of the 12 months.
Voxblock just lately employed a brand new Advertising and Operations Supervisor, Helen Singleton, who brings over ten years expertise scaling startups.
Niamh Paterson, an English Literature graduate with a publishing background garnered from work expertise at Penguin Random Home, has additionally joined the group to go up Buyer Satisfaction and additional speed up development.
Voxblock is aiming to pioneer a brand new wave of audiobooks designed to entertain kids while concurrently selling studying and advancing literacy expertise.
Voxblock boasts of being not solely screen-free however can also be wifi, obtain and arrange free – making it straightforward for youngsters to pay attention independently with no grown ups wanted.
Designed for youngsters between 3-12 years outdated the Voxblock participant is supported by an increasing library of over 150 tales.
The vary contains classics comparable to Paddington and Alice in Wonderland to modern authors together with Malorie Blackman and MG Leonard.
Co-founder Rebecca Lungren mentioned: “We’re delighted that Voxblock has obtained massively constructive suggestions from each mother and father and kids, which has allowed us to develop our group.
“Helen and Niamh convey with them each expertise and enthusiasm. We’re trying ahead to this subsequent stage of development, and what I’m certain can be a really thrilling Christmas.”
The worldwide audiobook market is a quick rising sector and the general market is predicted to develop by over 24% yearly with the quickest development being reported within the kids’s section.
Presently the UK accounts for 10% of the worldwide audiobook market and is in its seventh 12 months of consecutive development.
Dad and mom are swarming in direction of audiobooks, with analysis from The Literacy Belief displaying that audiobooks assist enhance literacy expertise, have interaction reluctant readers and help wellbeing.
Voxblock was launched in August 2022, when Tom and Rebecca needed to encourage their very own daughters to learn in a distraction-free zone.
It has since been named the Greatest Children Audio Participant for Ease of Use by each The Impartial and The Night Commonplace.
They maintain a 5 star certification from The Good Play Information and are shortlisted as The Greatest Journey Product by the Junior Design Awards, as it’s light-weight and transportable.
The audiobook set is designed and assembled in Scotland, with a give attention to sustainability constituted of 97% recyclable materials and plastic free packaging.