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Scots inspired to find native food and drinks throughout marketing campaign

SCOTLAND Meals & Drink marketing campaign has unveiled a neighborhood theme for his or her annual celebration of the nation’s produce this September.

Now in its 14th 12 months, Scottish Meals & Drink Fortnight 2023 will encourage the entire nation to ‘uncover what’s in your doorstep.’

The marketing campaign celebrates the producers, producers, retailers, hospitality and regional meals teams that work to get high quality Scottish produce onto cabinets and tables.

Cambus O’Might Creamery is nestled amongst the Cairngorm Mountains in Royal Deeside

The 2023 Fortnight calendar runs from September 2 to 16 and is filled with occasions throughout the nation to have a good time the food and drinks accessible domestically.

Actions embrace visiting SeaFest in Peterhead, exploring the islands on the Arran Competition of Meals & Drink, or having fun with a mix on the Scottish Rum Competition in Edinburgh.

Greater than half of the Scottish inhabitants say that meals provenance is essential to them and nearly 9 in 10 Scots would love to have the ability to purchase extra Scottish food and drinks.

This 12 months, Scotland Meals & Drink is working intently with its Regional Meals Teams and Regional Meals Ambassadors to advertise a line-up of regional occasions.

In addition they highlight produce from throughout Scotland which might be stocked in all places from retailers, eating places, cafes and bars to delis and markets.

Fiona Richmond, Head of Regional Meals at Scotland Meals & Drink, mentioned: “Our business has proven super resilience over the previous few years.

“Scottish Meals & Drink Fortnight is a chance to have a good time the success and expertise from throughout the sector.

“Over the marketing campaign, we shall be working with our regional food and drinks ambassadors and teams to share the superb tales from producers themselves, from the Highlands and Islands to the South of Scotland and in all places in between.

“This 12 months’s Scottish Meals & Drink Fortnight is all about celebrating the individuals throughout our business’s provide chain that make all of it doable.

“I hope the entire business and the general public will get behind the marketing campaign and will get concerned.”

Scotland Meals & Drink have enlisted native food and drinks heroes this 12 months, together with its 18 Regional Meals Teams and 23 Regional Meals Tourism Ambassadors throughout the nation.

Rachel Gambro, Regional Meals Ambassador for Aberdeenshire, mentioned: “Native producers work extremely laborious to produce an enormous vary of high-quality food and drinks to clients in Scotland and past.

“Their dedication and enthusiasm is obvious whenever you meet them.

“They’re actually proud to be a part of such an thrilling sector that always sees them working as a staff, with collaborations between producers on new choices, producers being highlighted by title on menus or coming collectively at an occasion.

“Many producers additionally supply meals tourism experiences via workshops, excursions and tastings. 

“Take the chance throughout Scottish Meals & Drink Fortnight to listen to their inspiring tales. 

“You’ll be delighted to find what’s in your doorstep and stunned to seek out your meals tastes even higher whenever you perceive its provenance.”