A SCOTS PR company is celebrating a landmark 20 years in enterprise with a brand new collaboration.
Run by Clare Graham, Benefit PR specialises in meals & drink, property & development, and journey & hospitality sector PR.
Present Benefit PR shoppers embrace Allanwater Houses, Pettycur Bay Vacation Park, Morton of Pitmilly close to St Andrews, Kinross-based Webster Honey, and The Purple Home Resort at Coupar Angus.
The Dunfermline-based company ihas additionally dealt with long run contracts prior to now for main manufacturers akin to Atholl Estates & Blair Fort, Mains of Taymouth in Kenmore and Hardies Property & Development Consultants.
Latterly, Benefit PR has labored for a lot of eating places in Dunfermline, together with Casa Mia, Dhoom, and Amorist. It’s nearly to start out a marketing campaign for Jack O’ Bryans.
In 2017 and 2018 Clare picked up the Greatest Unbiased PR Practitioner Award on the CIPR (Chartered Institute of Public Relations) Delight within the Job Awards.
Commenting on this vital anniversary, Clare mentioned: “I’m delighted and really grateful to be celebrating 20 years with this enterprise which I began from scratch.
“I’m pleased with my observe document in representing a lot of Scotland’s most interesting companies over time, and I stay up for representing many extra.
“PR has needed to adapt to the brand new digital media world, and sadly, the pandemic has meant that there are much less platforms to focus on.
“However constructing a model and presenting it in an expert method with a fascinating circulation of data continues to be an enormous a part of what I can convey to the desk for companies of all sizes.”
The company now needs to supply shoppers an elevated vary of 1 level of contact providers, together with graphic design, web site design, search engine marketing and different digital advertising and marketing providers.
Benefit PR has subsequently introduced a brand new collaboration with Milnathort based mostly digital advertising and marketing company, Flintriver.
Talking on the partnership, Clare added: “I’ve recognized the blokes for some time, as we share some shoppers.
“We now have determined to pool assets, as many purchasers need all the pieces all underneath one roof now – they wish to reassess their whole advertising and marketing technique.
“I’m usually requested about web site growth, graphic design and search engine marketing, and now can go these enquiries to Flintriver who’ve a superb status in addition to being completely good guys.”
Clare, who attended Dunfermline Excessive College, studied English and Movie & Media Research on the College of Stirling earlier than becoming a member of Edinburgh based mostly Harrison Cowley PR which taken care of the Camelot Nationwide Lottery account.