ONE of Scotland’s most iconic breweries will carry the curtain on a stout’s new look this August because the official beer sponsor of the 2023 Edinburgh Fringe.
Belhaven Black’s new id options swirls bursting from the brewery’s iconic malting chimneys; the design takes inspiration from over 300 years of brewing at Belhaven and has been created in partnership with the specialist Scottish drinks company Thirst.
Stout is presently having fun with a second because the quickest rising class in beer with quantity progress of +20.4%, with the Belhaven Black reporting a 88.8% quantity progress properly forward of the class.
The brand new design was impressed by this success, and might be displayed for the primary time at this 12 months’s Edinburgh Fringe at The Belhaven Bar on the Mound, the place the Belhaven Black might be served up all through August.
Fiona Matheson, Belhaven Model Supervisor, mentioned: “We’ve been producing stout right here in Dunbar for the reason that mid-1800s, however there was an unimaginable surge in curiosity lately, significantly amongst youthful drinkers.
“We’re additionally seeing speedy progress for Belhaven Black south of the border, so we imagine that this hanging new look will solely add to the wind that’s presently within the sails of Scotland’s primary Scottish stout.”
Matt Burns, Govt Artistic Director of Thirst Craft, added: “We had been thrilled to increase the refresh to Belhaven Black with a brand new id that builds upon Belhaven’s distinctive story and the distinctive high quality of the liquid.”
From August, new look Belhaven Black will characteristic on glassware, faucet handles, fonts and a variety of supplies in bars round Scotland.
Along with the Belhaven Bar on the Mound, Fringe drinkers have the prospect to hitch a particular Belhaven strolling tour in partnership with Exploring Edinburgh, which gives a map of pubs across the metropolis the place they’ll take pleasure in a pint from Scotland’s historic brewery.
