Scotsdistillery awarded 5 stars by VisitScotland amid £185m funding

A SCOTS distillery has been named a 5 star attraction by VisitScotland following a serious funding in its customer expertise.

VisitScotland – Scotland’s nationwide vacationer board – awarded Talisker 5 stars as a part of its High quality Assurance Scheme which recognises venues throughout Scotland for assembly and exceeding excessive ranges of providers and services.

The Talisker customer expertise was reworked as a part of Diageo’s £185m funding in Scotch whisky tourism, which got down to put Scotland on the forefront of world meals & drink journey.

Talisker has obtained the highest highest customer attraction score, which was formally handed over to the distillery staff by Richard Lochhead, Minister for Small Enterprise, Innovation, Tourism and Commerce throughout a go to to Skye.

Talisker – the oldest working distillery on the Isle of Skye and one among Scotland’s most iconic whiskies – opened the doorways to its beautiful new model house on the shores of Loch Harport with dramatic views of the Cuillins final summer time

The judges collaborating within the Talisker whisky customer expertise commented on the seamless use of expertise and efficient visible displays all through, in addition to the storytelling and reside narration by the distiller’s guides.

Moreover, the judges praised the combination of accountable tourism and sustainability messaging inside the tour and within the venue itself, plus the intensive retail choice.

Tourism Minister Richard Lochhead mentioned: “Whisky is a major contributor to Scotland’s economic system because the main single foods and drinks product export.

“Nonetheless, it’s also a serious drawcard for the tourism and hospitality business: a lot of these visiting Scotland could have a whisky distillery as a vacation spot on their itinerary.” 

Louise Ellis of Talisker Distillery commented: “We don’t simply inform the story of our superb whisky, we inform the story of this lovely island and its folks, and our purpose is to make them ambassadors for Scotland and Scotch whisky for all times.” 

Rob Dickson, VisitScotland’s Director of Trade and Vacation spot Improvement, added: “This award displays the key funding by Diageo within the customer expertise on the distillery.”

Diageo is the main operator of Scotch whisky customer points of interest with Johnnie Walker Princes Avenue in Edinburgh and 13 distillery customer experiences the size and breadth of Scotland.

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