Taylors Snacks secures Official Snack Companion title at Royal Highland Present
A POPULAR snack producer has sealed the deal and landed the function of lead sponsor on the Royal Highland Present 2023 – a four-day occasion which attracts greater than 190,000 guests every year.
The partnership and exercise – valued at £50,000 – will see freshly re-branded Taylor’s Snacks featured closely throughout the occasion which is returning to Edinburgh’s Royal Highland Centre on 22 June to 25 June 2023.
Because the Official Snack Companion, Taylor’s popcorn and crisps will likely be on sale throughout all of the venue’s bars following the launch of the model’s crisp new look.
Managing Director at Taylors Snacks, James Taylor, stated: “There are only a few occasions throughout the entire of the UK that supply such an amazing alternative to have interaction with so many individuals, in such a enjoyable, family-friendly and significant setting.
“With such an thrilling yr within the pipeline relating to our re-branding and launch, we have been actually eager to get our merchandise and model out and about and into the fingers (and mouths) of Scottish customers.
“We take nice delight within the produce we create at our farm in Errol, from rigorously cultivating potatoes within the excellent Perthshire soil to creating our uniquely crunchy crisps and flavours that snack followers throughout the nation love.
“Securing this five-figure sponsorship provides us the right platform to showcase and share our merchandise with a variety of individuals throughout a brief time frame at an occasion world-famous for its livestock competitions and for showcasing the perfect of meals, farming and rural life in Scotland.”
The partnership marks a significant new chapter for Taylors Snacks’ development, following the household’s buy of remaining shares in Mackie’s Crisps from its three way partnership companions, the Mackie household in 2022.
Fundraising and Partnerships Supervisor on the Royal Highland and Agriculture Society of Scotland, Alisdair Caulfield, stated: “We on the Royal Highland & Agricultural Society of Scotland are delighted that Taylors has determined to launch its new model as a part of this yr’s Royal Highland Present.
“As a household, the Taylors have an extended and illustrious historical past with the Society and Scottish Agriculture and I couldn’t consider a higher collaboration to focus on the perfect of Scottish agriculture, meals manufacturing and rural life.
“Not solely are they this yr’s official snack of the Royal Highland Present, but additionally the official snacking associate for this yr’s Golden Shears sheep shearing and wool dealing with world championships and the Royal Highland Hoolie.”
These attending the Royal Highland Present may even have the chance to participate in Taylor’s family-friendly actions and video games, together with its ‘snack races’ and ‘Tattie Shy,’ for an opportunity to win prizes equivalent to a yr’s price of crisps.
James Taylor continued: “We’re in a celebratory temper and stay up for having some enjoyable, video games and giveaways with everybody on the present this yr with our particular interactive actions for guests. Come and see us, we’ll even have loads of snacks to share!”
Taylors Snacks are the creation of the award-winning household enterprise – Mackie’s at Taypack Ltd. The agency was based in 2009 as a three way partnership between the Taylor Household and Mackie’s of Scotland.
Produced close to the fourth-generation Taylor farm, Taylors Snacks is ready to turn into a number one Scottish snacks model with a continued dedication in direction of making prime quality, scrumptious crisps and snacks.
For extra data on Taylor’s Snacks, go to: https://www.taylorssnacks.com