Seafood Scotland meet Japanese diplomats to advertise £16m export market

SEAFOOD Scotland and diplomats from the Japanese Consulate have met to debate the significance of the Japanese market to the Scottish seafood sector.

The Scottish commerce and advertising physique helps native seafood corporations to recuperate a premium export market, that previous to the pandemic was valued at over £16m with greater than 2,000 tonnes of merchandise shipped to Japan annually.

Yesterday, Mr Adam Wing – Head of Commerce Advertising and marketing – invited the Consul Basic of Japan in Edinburgh Mr Tadashi Fujiwara and Japan’s cultural diplomat Mr Sora Sato to pattern Scottish seafood ready in Japanese kinds. 

The Japanese restaurant Harajuku Kitchen ready dishes together with nigiri, gunkan and sushi rolls, which featured species similar to mackerel, salmon, langoustines, brown crab and lobster.

Left to proper: Mr Tadashi Fujiwara, the Consul Basic of Japan in Edinburgh, and Adam Wing, Head of Commerce Advertising and marketing Seafood Scotland, on the Edinburgh HQ of Bakkafrost Scotland – the third-largest fish farming firm on the planet.

The assembly happened forward of the worldwide Tokyo Seafood Expo, the place later in August Seafood Scotland will host seven Scottish exporters on its pavilion.

Together with Scottish Growth Worldwide, it’ll additionally host round 100 commerce patrons for a Celebration of Scottish Seafood on the British Embassy, Tokyo. 

Mr Wing mentioned: “Scotland and Japan have traditionally loved a terrific relationship, with the 2 nations collaborating throughout a spread of sectors. 

“On the subject of seafood, Japanese shoppers demand solely the perfect, requiring prime quality and traceability. 

“Their appreciation of Scottish seafood merchandise is an actual testomony to the work our seafood sector has put in to make sure excellence in high quality, freshness, and flavour.” 

Mr Fujiwara added: “Scotland’s repute for producing prime quality sustainable seafood is likely one of the key causes that demand for Scottish seafood continues to extend in Japan”.

Scottish farmed salmon already enjoys Geographic Indicator standing in Japan, making certain shoppers can at all times make sure they’re consuming the genuine product.

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